Every campaign, cleared for take‑off.
Sendwize checks your copy, landing pages, contact lists, suppliers and website against UK advertising, consumer and data protection rules, ranks every issue by what it could cost, and keeps the proof that you checked.
Seven tools and one ranked fix list, for £299 a month.
Paste the email. Get one answer.
The AI Copy Checker reads the email and gives one answer: Go, Fix first or Hold. Every issue comes with the rule behind it and a rewrite. The answer covers the wording only, and points you to the tools that check the list and the pages.
Copy checker
Paste an email, SMS or ad before it goes out. You get one answer for the copy, Go, Fix first or Hold, with each issue against PECR, UK GDPR, the ASA CAP Code and CMA/DMCCA, and a suggested rewrite.
Fix 2 items in the copy first, then send.
Copy score 68 out of 100. This answer covers the wording only, not who it goes to or the pages it links to.
This answer is about the wording only. Before you send, these are worth a check too if you haven't run them for this campaign.
"Only 3 hours left" but the sale runs until Sunday night. A countdown that doesn't match the real end time is a misleading urgency claim.
Email body, paragraph 2"40% off everything" means every product is reduced by 40%. You must hold evidence of this before sending, or say "up to 40% off".
Email body, paragraph 1Get a taste of the report.
- Paste the copy of an email, SMS or social post.
- Get the verdict: Go, Fix first or Hold.
- See a snippet of what it found.
This is a preview of the AI Copy Checker, one of seven tools in Sendwize, limited to one check a day. The full report, with every issue, the rule behind it, a rewrite and what it could cost, comes with the suite.
What Sendwize catches → across copy, pages, lists, suppliers and your website
Three everyday marketing decisions.
in fines. Each of these was signed off by someone who thought it was fine.
79M emails and 1M texts. Marketing consent was bundled into an age check, and messages carried on after people cancelled.
About 4M texts that counted as direct marketing, sent without valid consent.
About 67.8M emails sent to a bought-in list without valid consent.
Source: published enforcement notices.
Every figure comes from our own exposure algorithm.
Our proprietary algorithm starts from what businesses were actually fined for the same failing, then adjusts it for yours.
What businesses this size were fined for the same failing.
Each factor moves the figure up or down by a fixed amount.
- Turnover near the bottom of your bandDown
- No complaints or regulator contact in two yearsDown
- Some contacts came from a partnerUp
- No dated record of each opt-inUp
Range £49k–£67k, shown with the factors and the closest real cases.
Four of the 26 factors shown. AI never sets the number: the same facts always give the same figure.
Seven tools. Before, during and after every campaign.
Sendwize covers everything a campaign touches: the words, the pages, the list, the audience, the suppliers and your website. Pick a tool to see what it does, what it checks and what you get. Every issue from every tool lands on one fix list, ranked by what it could cost.
Hurry, only 3 hours left to get the best price in the UK on everything in store.
What it checks
Unproven and misleading claims
False urgency and scarcity
"Was" prices and discounts
Hidden ads and missing #ad
Vague green claims
Sector rules, such as finance risk warnings
What you get
One answer: Go, Fix first or Hold
A rewrite you can send
The rule and closest real case for every issue
Evidence you confirm, logged with a date
What it checks
Claims that clash with the page
Countdown timers and fake deadlines
Fees added at checkout
Offer terms and affiliate disclosure
What you get
Daily alerts when a page changes
Reminders before a "was" price expires
New rulings matched to live campaigns
A campaign file of checks and sign-offs
What it checks
Consent age against your own limit
Where each contact signed up
Opted-out contacts on the send list
Soft opt-in used where it can't be
What you get
Green, amber and red, with reasons
A drafted re-consent email
A pre-send clearance certificate
What your list is worth
What it checks
Net value of every send
Spam complaints against the 0.3% limit
The third-send-in-a-week effect
Unsubscribes and what they cost
What you get
A 12-month list forecast
Your best campaign and send window
A next-send call
A peak-season plan
What it checks
Every clause a data agreement needs
UK cover for overseas transfers
Sub-processor rules
Partner, affiliate and lead-gen consent
What you get
A risk rating for every supplier
Reads PDFs, links or pasted text
Daily watch on their policies
A register ready for an audit
What it checks
Trackers firing before consent
Cookie banner and cookie notice
Pre-ticked boxes and capture wording
Privacy notice and business details
What you get
A site score in four areas
Every issue on your fix list
Re-runs that show new and resolved
No AI judgement: same site, same result
What it checks
Your consent records and lists
Your suppliers and their agreements
Your website and sign-up forms
Open issues and how long they've been open
What you get
Five stages of what investigators would find
A likely outcome from similar cases
The steps that would lower it
Your next move, today
Also in every plan: a ranked fix list with £ figures, Case Twin and What-if on every figure, a weekly digest, a daily feed of new regulator decisions, competitor watch, consent expiry alerts and a dated record of every check and sign-off.
One plan. All seven tools.
A 12-month plan. Pay monthly, or £2,990 up front and get two months free.
- AI Copy Checker and Campaign Defence
- List Intelligence and Audience Read from your email platform's exports
- Vendor and DPA checker, Site Sweep and Regulator Simulator
- Ranked fix list priced by our exposure algorithm
- Weekly digest and a daily feed of new regulator decisions
- A dated record of every check and sign-off
The things people ask first.
What does Sendwize actually do?
It checks your marketing before and after it goes out: the copy, the landing pages, your contact lists, your suppliers and your website, against UK advertising, consumer and data protection rules. Every issue lands on one list, ranked by what it could cost, with the fix next to it.
How much does it cost? Is there a free plan?
£299 a month on a 12-month plan, or £2,990 up front for the year, with all seven tools. There's no free plan. The check on this page is a preview of the AI Copy Checker, so you can see how it works before you sign up.
Can we use it for more than one brand?
Yes. A plan covers one brand, and you can add more brands for an extra fee. Get in touch and we'll set it up.
Who is it for?
UK marketing teams, agencies and small businesses that send email, SMS or ads and don't have a lawyer reviewing every campaign. It's for the person who presses send, and whoever signs it off.
Is this legal advice? Does it replace a lawyer?
No. Sendwize is software, not a law firm. It finds and ranks compliance issues so routine campaigns don't need a legal review. For advice on your own situation, speak to a solicitor who specialises in UK data protection and consumer law.
How accurate is it? Will it catch everything?
Fixed rules find the issues and AI explains them, so the same copy gets the same answer every time. The rules come from published regulator decisions and are updated daily. No tool catches everything, so treat it as a thorough first check, not a guarantee.
Where do the £ figures come from?
From Sendwize's own exposure algorithm. It starts from what organisations were fined for the same kind of issue in published decisions, then adjusts for your size, sector, the people and data affected, your records and your history. Every figure shows the factors behind it and the closest real cases. The ASA doesn't fine, so for ad claims we show the ruling and the referral risk instead of a number.
We write copy with AI. Is that a problem?
Not on its own, but AI writes what you ask for, not what the rules require. In 2026 the ASA ruled against a Midnite gambling ad made with AI because nobody told it about the under-25 rule. Check AI-written copy the same way as anything else.
If we get a complaint, can we show we checked?
Yes. Every check, fix and sign-off is dated and saved to your compliance record, so whoever approves a send can see what was checked and when.
What happens after a campaign goes live?
Campaign Defence checks the pages your campaign links to every day while it runs and tells you if anything changes after sign-off. You also get a weekly digest and new regulator decisions in your feed.
Which email platforms does it work with?
Any that can export a CSV. List Intelligence and Audience Read work from your platform's exports, so there's nothing to connect.
What happens to the data we upload?
Uploaded lists are used to run the check you asked for and are tied to your account. The preview check on this page doesn't keep the text you paste.
Put every campaign through the whole suite.
Questions? PLACEHOLDER-CONTACT-EMAIL
Not legal advice. Sendwize helps you find and prioritise compliance issues. Figures are illustrative ranges based on published enforcement, not a prediction of any fine. The Copy Checker demo, tool previews and worked example above are examples.